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Systemic Solutions Case History 3
Managing Conflict in Organizations Martyn Carruthers

Online Coaching with Martyn

PROJECT: Increase sales and create a corporate plan
CLIENT: Software Development, Sales and Training (35 employees)
CONSULTANT: Martyn Carruthers
BENEFITS: Recover sales performance

BACKGROUND: This company was started in 1989 by a computer science graduate, who sold and later developed specialty software products. The owner described himself as having been both a creative designer and a dynamic salesman. Yet his sales volume dropped despite improved, innovative products. The owner requested systemic coaching to regain sales volume.

SITUATION: Employees included a computer science professor as a trainer and computer science students as developers. Although the owner reported good internal communication, the technical staff showed little interest in selling the products that they developed. The owner's wife had taken charge of marketing, with a shared assistant (the owner's first employee) as a part-time sales manager.

SYSTEMIC DIAGNOSIS: The downturn in sales had coincided with his wife becoming marketing manager while the owner assumed an executive role. The drop in sales coincided with the owner delegating sales and marketing to his wife. The owner described a linear management structure, with little delegation. This business team had a systemic structure of a family. The owner said that his wife sometimes treated the technical staff as if they were her children.

GOAL DIAGNOSIS: The owner was focused on increasing sales. Systemic diagnosis exposed a real and immediate need for the owner to reactivate and use his dormant qualities of creative-developer and dynamic-salesman. Strategic planning would be simple once the owner could again access and use the qualities upon which he had built his business.

SOLUTION: Systemic coaching helped the owner regain access to two missing qualities. Strategic planning then helped the owner develop a vision of the company as a stable, profitable organization that could be sold or franchised. The first step required that the owner initiate difficult discussions with his wife and with their assistant to clarify the situation and find acceptable solutions. Systemic coaching prepared the owner for these discussions.

Subsequent steps:

  1. change the at-work relationship between the owner and his wife (couple coaching)
  2. optimize teamwork in alignment with the redefined management structure (team coaching)
  3. identify innovative marketing strategies
  4. recruit salespeople who were motivated to sell computer software

The owner plans to obtain regular systemic coaching.

NOTES: Following systemic diagnosis, solutions may appear obvious. The owner had felt torn in a 3-part conflict - being a manager, being a creator and being a dynamic seller. Such conflict often produces confusion, in an executive and in an organization (especially in organizations structured as families).

Organizational performance is one result of clear relationships. Systemic coaching accelerates both relationship clarity and productivity.

Case History 1: Mentorship in Upper Management

Case History 2: Manage Families in Organizations

Case History 4: Entrepreneurial Management in a Bank

Interview with Martyn Carruthers

Systemic Coach Training

Systemic Coaching applies the principles of systemic coaching in an effective online coaching, training and mentorship program. We coach and train people to coach and train new coaches and mentors, while resolving physical, emotional, mental, relationship and spiritual challenges.

Some of our Systemic Coaching Specialties

Control Workplace stress - forever Merging organizational cultures
Managing creativity and creative employees Managing and integrating refugees
Duplicating competence with Expert Modeling On-site coaching in challenging situations
Managing organizational conflicts In-house training for management development
Hiring, firing and inspiring employees Managing difficult employees
Downsizing and productivity Protect against Psychological Operations
Crisis and contingency planning Coaching and training in Central Europe
Corporate and organizational partnerships University, College and Systemic Education
Help people leave extremist organizations Partnership Breakdown

Systemic coach training is for motivated and responsible people:

  • Systemic relationship diagnosis and guilt
  • Advanced goal definition and planning
  • Interactive metaphors and integrity
  • Remedies for existential identity loss
  • Contextual identity loss (relationship bonds)
  • Trauma, abuse and stress
  • Mentorship and inspiration
  • Couple and Partnership Coaching
  • Family Coaching
  • Team and Leadership Coaching

Online Coaching, Counseling & Mentorship

Plagiarism is theft. Martyn Carruthers 2003-2018
All rights reserved

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Have You Suffered Enough?

 Where are you now? Understand your emotions, fixations and enmeshments
What do you hope for? Know your goals and stop sabotaging yourself
Do you feel resourceful? Learn to develop your inner resources
Do emotions block you? Relationship problems and mentor damage
Do your beliefs limit you? Change limiting beliefs and end dependence
Do you feel connected? Resolve identity issues to recover lost resources
Is your partner happy? Build healthy partnership (or separate peacefully)
Are your children healthy? Happy parents better manage family problems
Do you want team success? Team leaders and their teams develop together
Do you have complex goals? Specialty coaching, counseling & therapy

Plagiarism is theft. Copyright Martyn Carruthers 1996-2018  All rights reserved. Soulwork Systemic Coaching was primarily developed by Martyn Carruthers to help people solve emotional problems and relationship conflicts to achieve their goals. These concepts and strategies are for general knowledge only. Consult a physician about medical conditions and before changing medical treatment. Don't steal intellectual property ... get permission to post, publish or teach Martyn's work - email