You are probably exposed to at least a thousand hours of
advertising each year.
An article in the New York Times
Magazine suggests the average
city dweller is exposed to 5,000 advertisements each day.
Stephen Feswick is a Canadian marketing
over 30 years experience in sales and marketing.
Marketing specialists spend billions each year to
influence people like you.
They generally prefer that you do not notice how well they succeed.
They want you to believe that buying their stuff was your idea.
Sales, persuasion, hypnosis, marketing, election campaigns,
brainwashing and seduction are attempts at mind control ... but then again
so is education and parenthood! Instead of trying to determine whether it
is good or bad ... let's look at consequences.
"... citizens of democratic societies should
undertake a course of
intellectual self-defense to protect themselves from manipulation
and control, and to lay the basis for meaningful democracy."
Covert hypnosis (street hypnosis) refers to hypnotizing
people without their knowledge or consent. We can help people
develop immunity to it (immunity to one form of mind control will
help you gain immunity from others).
Marketing is all about hypnosis. It links new ideas to
older, comfortable, accepted ones and supplants thinking with feelings.
Marketers play with their audiences’ sub-conscious to create a society of
consumer automatons programmed to spend, spend, spend. It is extraordinarily
effective and it operates below people's conscious radar. It promises success,
happiness and fulfillment like a drug fix. It tantalizes but ultimately
But who wants to “wake up” and
realize they’ a living a sham?
Who really wants self awareness and is willing to change
to achieve it?
Sales & Marketing Hypnosis
I (Martyn) typed hypnosis in marketing into Google and got 1.24
million hits. A LOT of people want to covertly hypnotize you to influence your
decisions. A LOT of people try to persuade you or seduce you to buy things you don't
need or to do things you don't want. Many people are waiting to abuse you.
Hypnotism "Hypnotized people heed only the
communications of the hypnotist. They seem to respond in an uncritical
automatic fashion, ignoring all aspects of the environment other than
those made relevant by a hypnotist ... Encyclopedia Britannica
Common scams often utilize covert or sales hypnosis
rich quick schemes, rapid weight loss plans, male enhancement
products and unproven dietary supplements). Mainstream multi-national
companies use the same bag of tricks.
How many of your purchases are consequences of
How can a company entice you to buy their 100% greaseburger (guaranteed
to have no healthy ingredients), or to purchase another exercise device to hide in
your basement? By logic? By appealing to your intelligence? By inspiring
you to greatness? Or by implanting unconscious obsessions?
Neutralize Marketing Hypnosis
Many people start diets
and quit ... often heavier than they were before. Discouraged, they return
to their old eating habits, which are strongly influenced by the
hypnotic marketing of processed fast-foods ... marketing often designed by
Some people lie easily and often.
They do not trust
each another ... they do not trust themselves.
For children, the four food groups seem to be: sugar, fat,
starch and deep fried salty things. Children crave sweet foods and may eat them
until they are sick. And some children never grow up.
Many people act as if they were damaged by marketing campaigns.
A key to avoiding the effects of covert sales hypnosis and persuasion is to stay
conscious if someone tries to put you into trance:
- Drum your fingers or tap your toes
- Ask where they learned their sales skills
- Ask why the person is copying your body movements
- Distract yourself - look around at things above eye level
Covert Hypnosis in Sales
My ex-husband is a good seller. He sold
himself to me ... and it was three bad years before I divorced him. His greatest
pleasure was boasting about how
he made people buy things that they didn't want. He had many affairs and was
totally unreliable ... I knew when he was lying because his lips were moving.
You cannot make sense of all the signals you're
bombarded with. Your conscious mind can only manage 5 or 6 things
at a time, so your unconscious mind deals with everything else. This
is partly why branding is so powerful. If you see a heavily advertised label -
you are more likely to buy it.
You probably distrust new ideas or concepts when you first
encounter them. Before you reject or accept them, your protective
beliefs (sales resistance) kick in and you search your memory for something familiar. Marketers associate new products with
Like candy coating on a poison pill, you more easily accept toxins
that are attached to something you consider harmless. The sugared
pill slips past the security gates of your mind and embeds itself
... to be recalled later by images or music, etc. And then you buy more
Embedded commands are words or phrases added to a conversation with the
intention to manipulate. Without training, you will probably not notice them, although
they can affect your decisions. Some examples (words in bold are embedded
- "I hope you'll want to place an order now,
and before you do ..."
- "So before we say good buy, I will repeat the benefits
of this purchase."
- "Buy now, and enjoy the
benefits our product gives you ..."
Many words have more than one meaning ... your mind processes
many meanings before it chooses the most appropriate. So you think about buying
something without knowing that you've been manipulated ... again ... and again.
Marketers and salespeople try to hypnotize
and manipulate you. Perhaps you have been in a trance for years before
you wake up - and many people never wake up - they may prefer fantasy to reality. But life can seem pointless if you feel
brainwashed, following suggestions and compulsions ... endlessly
counting the bars of your cage.
If being happy does not make sense
... does depression or drugs?
Sales of antidepressants rose 3 percent to
$9.9 billion in 2009
According to research by IMS Health Inc (April 2010)
We help people replace unhealthy beliefs and
solve obsessions and compulsions.
We help people develop themselves and make better decisions.
Online Help, Relationship Counseling & Soulwork Therapy
I thought you were just
another therapist - but you were not just. Not even. Not only.
Plagiarism is theft. Copyright © Martyn Carruthers
2009-2016, All rights reserved