Soulwork Home Page

Check your spelling

Soulwork Online Help

Soulwork Humor: Funny stories


Soulwork Systemic Coaching: Summary

Soulwork Coach Training

Soulwork FAQ Questions & Answers


Emotional Issues
Anger & Rage

Eating Problems
Emotional Maturity
Grief & Loss
Inner Child

Pain Control
Stress Relief

Toxic Beliefs
Trauma & Stress
Weight Loss


Relationship Problems

Dissolve Conflicts
Emotional Blackmail

Enjoy Partnership
Evaluate Partners
Long-Distance Love
Love & Hate

Past Partners
Sexual Issues
Soul Mates


Family Challenges

Brothers & Sisters
Divorce & Children
Emotional Incest
Family Meetings
Family Secrets

Fathers & Daughters
Fathers & Sons
Learning Disorders
Mothers & Daughters
Mothers & Sons

Parental Alienation


Life Lessons
Bad Habits
Being Alone
Children's Challenges
Observing Feelings

Patterns in Love
Personal Growth
Quantum Leap
Self Esteem
Self Improvement
Self Intimacy
Stress & Relaxing
Therapist and Clients


Chaos Coaching

Inner Conflict
Expert Modeling
Learning Disorders

Sexual Abuse
Soul of Soulwork
Systemic Management
Therapist Abuse
Training Abuse



Interview with Martyn
Fee, Cost, Price

eXTReMe Tracker

Mentorship & SuperVision for Helping Professionals
Moving On © Martyn Carruthers & Kosjenka Muk

Online Life Coaching, Counseling & Soulwork Therapy

We coach and mentor helping professionals to
apply systemic psychology in their work.

During our SuperVision mentorship we can explore your thoughts, feelings, possibilities, limitations and personal boundaries. We can focus on your goals, relationship ecology, emotions and belief change and trauma resolution.
And we can help you repair any damage from previous mentors.

Working with Difficult Clients

Our primary aim is to help you get better results.

Our first goal can be to help you define your desires.
Our second goal can be to exceed your expectations.

Although helping professionals offer a wide variety of services,
few customers know what to expect. Most people hope that
professional help will somehow fulfill their poorly defined expectations.

Coaching, counseling and therapy are services
that do not exist until somebody buys them!

You have training, skills and experience ... how well do you fulfill your clients' expectations? Do you keep your promises to them - and to yourself?
We can help you design and apply systemic strategies appropriate for your clients.
We can mentor or supervise you to fulfill the needs and goals of your clients.

Do you want to help your clients succeed? Do you want save time and effort?
Here are a few tips on improving your services:

1. Do you Attract Clients with your own Issues?

If you are an helping professional in private practice, you probably attract people who are like you, and you may attract clients who have similar challenges to your own.
If you feel that you cannot change - what hope can you offer your clients?

To help your clients develop, ensure that you continue to develop. Your experiences are probably more helpful than your theories. Avoid sympathizing with your clients and sharing your problems with them.

Have you specialized in your own issues? Many helping professionals do! (When we ask professionals about their specialties, our next question is often, "When did that happen to you?").

2. Do you offer Free Sessions?

Many people like freebies such as free introductory sessions. Keep your costs down, try various ways to find the right incentives and show off your services. Some people will abuse you and demand your time while avoiding paying for your time and effort. We can help you define the content of your free sessions and deal with some predictable problems that often arise in free sessions:

  • Do free sessions waste your time?
  • Are you attracting poor people or victims?
  • Do people perceive free sessions as a sign of a beginner?
  • Do prospective clients follow through and purchase your service?
  • Do people ask for free sessions with no intention of paying for your services?

3. Referral Letters

Develop a letter for helping professionals that mentions that referring clients to you can help their business. You can offer to send them 'qualified clients' - clients with certain problems or in a defined geographical region. You can also offer an incentive for referrals, perhaps a discount on your services or a gift. Do you want help

  • Requesting referral letters
  • Agreeing to referral letters
  • Writing your referral letters

4. Newsletters

Newsletters are a common way of helping clients keep your services in their minds. A newsletter may be as simple as a sheet of paper with tips and news, or an email. Most word processing programs have built-in templates for newsletters, and you can use their clipart for illustrations. Do you want coaching in how to do this right?

5. Marketing & Positioning Yourself

Marketing can draw attention. Marketing can generate awareness that you are doing something. Relationships with clients can be summarized as courtesy + dignity + common sense. Satisfied clients often become repeat clients. Some important questions are:

  1. What is their buying process?
  2. What is their experience with coaching?
  3. What are the qualities you want to be known by?
  4. What do you do to live up to your highest qualities?
  5. What do you do better, faster or with higher quality?
  6. How does your work solve problems or accelerate goals?
  7. Who are your potential clients? What are their goals and challenges?
  8. How can you sum up your position in a memorable and meaningful way?

Perhaps you will market your expertise, capabilities, reliability and commitment to your clients. You are selling a promise. Focus on communicating and fulfilling your promise.

6. Referrals & Networking

Although recommendations from people who have previously used your coaching are credible, referrals may come slowly. Why not ask for them? If clients seem satisfied with your service, you can request them to refer your coaching to their friends or acquaintances.

We reward people who refer clients to us. It could be money, a payment to a charity, a thank you note or a small act of thoughtfulness that shows people that we appreciate their efforts.

7. Direct mail

One way to promote your coaching business is using letters or brochures. We can coach you to reach out to the right people and remind existing clients of how you can help them. Mailing to previous customers is essential, whether you send them a quarterly newsletter, announce a new service or offer promotions or discounts, etc.

8. Website

Together with your skills and referrals, a web site can serve as a brochure and a business card that builds your credibility. To attract visitors to your website, address specific problems that your potential clients must deal with. People donít surf the internet to find you, they surf to find solutions.

Ensure that your site is content-driven ... let your website content indicate your relevance. Use your website to reflect your beliefs, values, credibility and quality. Only then should you offer sessions, books, CDs, etc. Build credibility first!

9. Trust

Only people who trust you will purchase your services. People must feel that they will get the value they expect ... and that you can and will deliver. Trust is a relationship quality based on what you say, what you write, referrals and recommendations. Your marketing will likely be ignored and forgotten unless you follow up with trustworthy interactions and a quality service.

If you treat your visitors well, it is much more likely that they will request your help. Provide excellent customer service every moment that you are with a potential client - in person or online. Your business depends on this one thing.

Online Coaching, Counseling & Soulwork Therapy

I thought you were just another therapist - but you were not just. Not even. Not only.

Plagiarism is theft. Copyright © Martyn Carruthers 2010-2018
All rights reserved.

If you like our work, please link to us. If you know someone who might benefit,
please mention or

For online help, email us at:

Soulwork systemic coaching in America & Hawaii


Soulwork systemic coaching in England, Wales & Scotland

Soulwork systemic coaching in Croatia & Serbia

Soulwork systemic coaching in Poland



Have You Suffered Enough?

 Where are you now? Understand your emotions, fixations and enmeshments
What do you hope for? Know your goals and stop sabotaging yourself
Do you feel resourceful? Learn to develop your inner resources
Do emotions block you? Relationship problems and mentor damage
Do your beliefs limit you? Change limiting beliefs and end dependence
Do you feel connected? Resolve identity issues to recover lost resources
Is your partner happy? Build healthy partnership (or separate peacefully)
Are your children healthy? Happy parents better manage family problems
Do you want team success? Team leaders and their teams develop together
Do you have complex goals? Specialty coaching, counseling & therapy

Plagiarism is theft. Copyright © Martyn Carruthers 1996-2018  All rights reserved. Soulwork Systemic Coaching was primarily developed by Martyn Carruthers to help people solve emotional problems and relationship conflicts to achieve their goals. These concepts and strategies are for general knowledge only. Consult a physician about medical conditions and before changing medical treatment. Don't steal intellectual property ... get permission to post, publish or teach Martyn's work - email