We coach and mentor helping professionals to
apply systemic psychology in their
During our SuperVision mentorship we can
explore your thoughts, feelings, possibilities,
limitations and personal boundaries. We can focus on your goals,
emotions and belief change and trauma resolution.
And we can help you repair any damage from previous mentors.
Our primary aim is to help you get better
Our first goal can be to
help you define your desires.
Our second goal can be to exceed your expectations.
Although helping professionals offer a wide
variety of services,
few customers know what to expect.
Most people hope that
professional help will somehow fulfill their poorly
Coaching, counseling and therapy are
that do not exist until somebody buys them!
You have training, skills and experience ...
how well do you fulfill your clients' expectations? Do you keep your
promises to them - and to yourself?
We can help you design and apply systemic
strategies appropriate for your clients.
We can mentor or supervise you to
fulfill the needs and goals of your clients.
Do you want to help your clients succeed? Do you want save
time and effort?
Here are a few tips on improving your services:
1. Do you Attract Clients with your own Issues?
If you are an helping professional in private practice,
you probably attract people who are like you, and you may attract clients
who have similar challenges to your own.
If you feel that you cannot change - what hope can you offer your clients?
To help your clients develop, ensure that you continue to develop. Your
experiences are probably more helpful than your theories. Avoid sympathizing with your clients
and sharing your problems with them.
Have you specialized in your own issues?
Many helping professionals do! (When we ask
professionals about their specialties, our next question is often,
"When did that happen to you?").
2. Do you offer Free Sessions?
Many people like freebies such as free introductory sessions. Keep your costs
down, try various ways to find the right incentives and show off your services.
Some people will abuse you and demand your time while avoiding paying for your
time and effort. We can help you define the content of your free
sessions and deal with some predictable problems that often arise in free sessions:
- Do free sessions waste your time?
- Are you attracting poor people or victims?
- Do people perceive free sessions as a sign of a beginner?
- Do prospective clients follow through and purchase
- Do people ask for free sessions with no intention of
paying for your services?
3. Referral Letters
Develop a letter for helping professionals that mentions
that referring clients to you can help their business. You can offer to send
them 'qualified clients' - clients with certain problems or in a defined
geographical region. You can also offer an incentive for referrals, perhaps a discount
on your services or a gift. Do you want help
- Requesting referral letters
- Agreeing to referral letters
- Writing your referral letters
Newsletters are a common way of helping clients keep your services in their
minds. A newsletter may be as simple as a sheet of paper with tips
and news, or an email. Most word processing programs
have built-in templates for newsletters, and you can use their clipart for
illustrations. Do you want coaching in how to do this right?
5. Marketing & Positioning Yourself
Marketing can draw attention.
Marketing can generate awareness that you are doing something.
Relationships with clients can be summarized as courtesy
+ dignity + common sense. Satisfied clients often become
repeat clients. Some important questions are:
- What is their buying process?
- What is their experience with
- What are the qualities you want to be known by?
- What do you do to live up to
your highest qualities?
do you do better, faster or with higher quality?
- How does your work solve problems or
- Who are your potential clients? What are their goals and
- How can you sum up your position in a memorable and meaningful way?
Perhaps you will market your expertise, capabilities,
reliability and commitment to your clients. You are selling a promise.
Focus on communicating and fulfilling your promise.
6. Referrals & Networking
Although recommendations from people who have previously
used your coaching are credible, referrals may come slowly. Why not ask for
them? If clients seem satisfied with your service, you can request them to refer your coaching to their friends or acquaintances.
We reward people who refer clients to
us. It could be money, a payment to a charity,
a thank you note or a small act of thoughtfulness that shows people that we
7. Direct mail
One way to promote your coaching business is using
letters or brochures. We can coach you to reach out
to the right people and remind existing clients of how you can help them.
Mailing to previous customers is essential, whether you send them a
quarterly newsletter, announce a new service or offer promotions
or discounts, etc.
Together with your skills and referrals, a web site
can serve as a brochure and a business card that builds your
credibility. To attract visitors to your website, address specific
problems that your potential clients must deal with. People donít
surf the internet to find you, they surf to find solutions.
Ensure that your site is content-driven ... let
your website content indicate your relevance. Use your website to reflect
your beliefs, values,
credibility and quality. Only then should you offer sessions, books, CDs, etc.
Build credibility first!
Only people who trust you will purchase your services.
People must feel that they will get the value they expect ... and that you
can and will deliver. Trust is a relationship quality based on what you
say, what you write, referrals and recommendations. Your marketing will
likely be ignored and forgotten unless you follow up with trustworthy
interactions and a quality service.
If you treat your visitors well, it is much more likely that they will
request your help. Provide excellent customer service every
moment that you are with a potential client - in person or online.
Your business depends on this one thing.
Online Coaching, Counseling & Soulwork Therapy
I thought you were just
another therapist - but you were not just. Not even. Not only.
Plagiarism is theft. Copyright ©
Martyn Carruthers 2010-2018
All rights reserved.